William Lay
I am a UX Designer with 6+ years of experience in storytelling, building and improving delightful end-to-end user experiences.
Login and registration
Designed and uplifted the existing login, forgot password and registration journey which allowed us to plan for future growth and migration across multiple badges.
Rate of return
Led the experience design in building a foundation for IOOF’s performance charting, reporting and statements.
Smart Choice Super Member Hub
Led the experience design in creating a dedicated space for members to learn and read about superannuation content. The goal was to educate, increase retention and drive additional user engagement through personalisation leading to improved financial wellbeing.
Combine your super
Led the experience design to expand the exposure of super consolidation to increase the number of members that take up this option and increase the overall user and business value.
Web messaging and digital support
Delivered a live chat option as an integral feature of ongoing communications. Leveraging the service efficiency that was already provided to our users.
